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Tag Archives: Billy Mays

Code Talking, Apps and the new “Lingua franca”

If I told you that you could communicate with anyone in the world while sleeping and make money would you believe me?  Or would you dismiss me as a “Billy Mays as seen on TV” sleazy pitchman?  If you write computer code, create an app and place it in the Itunes store, Steve Jobs becomes the modern equivalent of the pitchman.  How is this possible?

The concept of a Lingua franca as described by Encyclopedia Britannica began as a “Frankish Language” developed by the crusaders in the middle ages as a way to communicate with middle eastern traders as they plundered their way to the holy land.  Functionally this created an ability to communicate between people who otherwise spoke unintelligible languages to one another. Fast forward to 2012 and the world’s Lingua Franca is found in computer coding.  Recent examples in the business world support my assertion.

In a recent interview Groupon co-founder and chairman Eric Lefkofsky stated that the ability to  take your ideas, produce something and articulate a solution people can interact with is a key success.  One of the greatest tools you can have is the ability to code.  (Chicago Tribune 4/15/2012).  With the resources and technological advances your dream or wish can be translated into a functional application that benefits the public.  Dream, articulate, code it,  and prototype.  When it works put your app in the Itunes store.  This is how commerce is done in 2012.  (As a side note the app market is growing at a 77% rate–year over year).  Instagram founder and CEO Kevin Systrom received his formal educational training in marketing and is a self-taught computer programmer at night.  His investment in teaching himself coding paid off as Facebook bought his company last week for $1 billion.  

Finally in a telling post written by Lifehacker (Lifehacker has been recognized as an outstanding blog by Time, Wired, Mensa, PC Magazine and others)  founder Gina Trapini she describes the process of learning coding as a long battle that consists of small incremental victories.  As Trapini states “Getting really good at programming, like anything else, is a matter of sticking with it, trying things out, and getting experience as you go”. (Lifehacker Gina Trapini 11/09).

As I write this piece I fully intend to take my own advice.  Check out this you tube video courtesy of MIT and you have the opportunity to learn a valuable skill.  http://www.youtube.com/watch?v=k6U-i4gXkLM 

See you the coding journey it may be bumpy but we’ll get there.

Until next time, be good and cultivate your community of friends.

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